The creative team behind your favorite car dealerships

Stop selling on price. Start selling on brand.

Every dealership believes it's different. We help you prove it, with your people, your inventory and videos built to perform where your customers already are: their phones.

Apply for 2027 See the work

Remote or on-site across the US & Canada · Plans from $2K/mo

    Jams Creative Co.
    Our reel

    Why Jams

    Co-op ads all look the same.
    Your story doesn't.

    When every ad says the same thing, buyers shop on price. When your ad is your people, they shop for you.

    Where most dealers are

    A generic dealership lease ad with a stock SUV and fine print
    • Generic
    • Overused
    • Ignored
    Stock photo, a payment and a paragraph of fine print. It looks exactly like every other store's ad.

    What we make

    King Louie · Biondi Lincoln
    • Fun
    • Exciting
    • Entertaining
    "When you come in, you are family." We built Louis Biondi into King Louie, a personality buyers follow: 64K followers and 24.5M views since October 2024.
    • 01

      Shot by car people

      Cold starts, exhaust notes, interior walkthroughs, the details buyers actually watch for. Our editors know automotive content.

    • 02

      Your people are the brand

      We build personalities out of your salespeople, managers and owners, and it never sounds corporate.

    • 03

      Top of mind, every week

      We spot trends early, publish at volume and keep making more of whatever works, so your store stays in your buyers' feeds.

    Proof & receipts

    Real stores. Real numbers.

    Named stores, public handles, numbers straight from Sprout Social. Look any of them up yourself. Flip each card from before Jams to with Jams.

    The work

    Short-form with a story

    Tap any clip to play it with sound.

    Josh Jams, founder of Jams Creative Co., with his filming rig at Black Horse Motors
    Josh with Chip and Joanna Gaines holding the $25,000 Chipstarter check
    With Chip & Joanna Gaines, Chipstarter winner

    The founder

    Meet Josh Jams.

    Josh has spent his career making videos people can't scroll past: first for his band, then for charities, then for brands like Google, Nike and Netflix. When Louis Biondi asked him to try it at a car dealership, King Louie was born, and Josh found the work he loves most.

    • Clio Creativity Award winner and Pittsburgh 40 Under 40
    • $25K Chipstarter grant from Chip & Joanna Gaines (Fixer Upper, Shark Tank)
    • Ex-Deeplocal (Google, Nike, Netflix, Spotify, Lyft)
    • Built King Louie and the most-followed Lincoln dealership in the US
    Read the full story

    What we do

    Everything it takes to become the store people choose

      Built for car dealers across the US and Canada. Now booking:

        How it works

        From first call to a brand people choose

        1. 01

          Audit & Strategy

          We review your social and ad accounts and your market, find what makes your store different, and build the content plan around it.

        2. 02

          Content Production

          Your team films on a phone with our scripts and live coaching, or our crew comes to your lot. Then we edit for TikTok, Reels, Shorts and YouTube.

        3. 03

          Publish & Manage

          We schedule and post across every platform, manage comments, and put your best-performing videos in front of local buyers.

        4. 04

          Report & Repeat

          Every month you get your numbers, your top videos and the trends we're seeing, and next month's plan builds on what worked.

        Your time: a couple of short filming sessions a week if your team films, or two half-day shoots a month if our crew comes to you. Approvals take a couple of minutes in Slack.

        Filming Phil at Black Horse Motors
        On the lot at Black Horse Motors
        Directing your people
        Directing your people
        Getting the b-roll buyers watch for
        Getting the b-roll buyers watch for
        Rain, shine or snow
        Rain, shine or snow
        Reviewing takes on the spot
        Reviewing takes on the spot
        See exactly how it works →

        Ways to work together

        You choose how hands-on you want to be

        From full production to coaching your in-house team. Three months to start, then month to month.

        • You own everything. Your accounts, your videos, your ad account. Always.
        • No ad markup. Ad spend goes straight to Meta on your card. We never touch it.
        • Nothing hidden. Every client gets a private live dashboard, updated nightly.

        Questions dealers ask

        Straight answers

        Don't see yours? Ask on your strategy call, or email hello@jamscreative.co.

        Now accepting 2027 partners

        Apply to be a 2027 client

        Two minutes. If it's a fit, you'll pick a time for your strategy call right away.

        We reply to every application within one business day.

        What happens next

        1. ApplyTwo minutes. Tell us about your store.
        2. Pick your timeChoose a 30-minute strategy call with Josh right after you apply.
        3. Strategy call + free auditWe walk through your socials and your market. You leave with a content plan whether you hire us or not.
        Apply for 2027